TRIPLA - REBRANDING

I led the complete rebrand of Triple A / AAA Books & Tax, transforming it into TRIPLA — a tech-forward, human-centered financial services brand. This included renaming, visual identity design, strategic positioning, and a national marketing rollout.

The strategy centered on positioning TRIPLA as the go-to partner for high-earning solopreneurs, crypto investors, creators, and e-commerce founders. I crafted a multi-channel launch plan combining influencer partnerships, dark social engagement (Reddit & niche groups), and targeted paid media (Google, Meta, YouTube), supported by custom persona-based landing pages.

I also developed brand language, color systems, typography, and campaign assets — all rooted in a flexible, scalable system that bridges fintech precision with a personalized, human touch. The result is a future-facing brand built to grow.